concepts

Ideas come when you least expect them; while taking a walk down the park, cycling to work, doing your food shopping at the local farmer's market, taking your shower, washing your dishes, watching friends play pool… Some are lucky to materialize and turn into reality in a project that you're working on at that time. Many, however, that have not been successful with a particular client are often left behind in the vastness of an archive room.

This is a selection of design concepts that didn't get chosen, didn't get built, didn't become alive… or.... were built under an entirely diffrerent set of circumstances. Ideas that I refused to simply file away and decided to treat them ike troopers in the army do: *never leave your own behind*.